2022 Board of Directors

Our dedicated Board of Directors is comprised of the home building industry’s leaders in their respective fields. We strive to plan and deliver timely and relevant programming to our industry peers to advance knowledge and provide a productive environment for mentoring and networking. We continue to invite qualified candidates to our Board. If interested or know of someone who is, please contact Board President Ike Balmaseda.

President – Ike Balmaseda – ikeb@idearc-ap.com
Ike Balmaseda is a partner of IDEArc Architecture and Planning. With over 30 years of architecture and urban design experience, Ike has spent more than 15 years applying his skills to rapidly growing countries, such as the Philippines, China and Mexico. Specializing in master planned residential communities, destination resorts, entertainment/retail venues, commercial/industrial centers and multi-purpose public facilities, Ike’s abilities encompass all aspects of the land design process, from the formulation of master plan concepts to detailed site development plans and “value-added” land studies.

Vice President – Marissa Feliciano – mfeliciano@hpiarchitecture.com
SAGE Awards Committee Chair
Marissa has over 18 years of experience in marketing and business development for design firms. She is responsible for leading business development and client stewardship for the Senior Living division and establishing a continuous and consistent brand presence for HPI Architecture. Marissa has been invited to speak at industry events and on podcasts on such topics as: Business Development, the Seller-Doer Model, Personal Branding, Career Development, Business Networking and Relationships, Leadership and Strategic Planning. She is passionate about building meaningful relationships, mentorship, lifelong learning, and interdisciplinary approaches to improving our communities. Marissa is also an active member of ULI San Diego/Tijuana where she serves as Chair of the Women’s Leadership Initiative, American Seniors Housing Association (ASHA), LeadingAge California, California Assisted Living Association (CALA), FIIRE, and Council on SAGE where she serves as Vice President. Recently she was appointed to the national executive committee for the ULI Americas Women’s Leadership Initiative.

Melissa Auten – melissa@hridesign.com
Second Vice President
Melissa Auten has over 25 years of marketing and business development experience. Her professional career soared during her time at the Auto Club of Southern California, AAA’s, largest affiliate club, where she held multiple marketing and business development positions culminating as the Advertising Director for Westways Magazine. She led multi-function teams that created successful ad sales, tradeshow experiences, and uniformed customer service touch points within their retail stores. She then transitioned into a position in the Building Industry Association of Southern California where she collaborated with members on countless campaigns to promote the benefits of buying new homes. From there, BIA member companies Sub-Zero Wolf and most recently Fisher & Paykel appliances, tapped into Melissa’s broad knowledge of homebuilding for the opening of their new showrooms and direct builder sales.


Joe Hammond- jhammond@rickengineering.com
Joe Hammond is a registered civil engineer with Rick Engineering Company, and a graduate of San Diego State University. His accomplished career began at Rick Engineering Company in 1988, where he has successfully managed numerous public and private land development projects throughout Southern California. Joe has been an active member of the Council on SAGE (formerly 55+ Housing Council) since 2010, and has been a Council on SAGE board member since 2012.

Cynthia Cook – ccook@rdolson.com
Cynthia Cook is Business Development Director of R.D. Olson Construction, a general contracting firm specializing in ground up, renovations and adaptive-reuse projects in the fields of: hospitality, multifamily, senior living, timeshare, community centers, clubhouses and education. Cynthia has 30+ dedicated years of business development experience in the real estate industry, including: home builders, multifamily, senior, resort and timeshare. She is passionate about supporting industries that have supported her, which include roles as: former IPC Co-Chair of SCAA (now CAA), ULI Programs Committee member, Council on SAGE Programs Committee member and BIASC member.

Rian Graber – rgraber@zondahome.com
Rian Graber is an Advisory Manager for Zonda Home with a legal background, as well as residential, mixed use and retail experience. She has been involved in the real estate industry since 2006. Rian’s experience includes due diligence, entitlement, and product programming for community developers and home builders. She has analyzed plans for age-targeted and age-qualified communities and individual project resale data to identify trends in pricing and sales volume, recommended diversified product programs and amenities for planned communities, and conducted market analysis for new homes.

Valerie Hardman – vhardman@outdoordimensions.com
Valerie Hardman is the vice president of sales and client relations for Outdoor Dimensions, a full service signage company that has served the real-estate and building industry for 48 years. Valerie also serves as vice president of councils for the BIASC’s Governing Board, as well as the Board of Directors of the Orange County BIA. She is past president and continues to serve on the boards of the Council on SAGE and the Greater Sales and Marketing Council of Southern California. Valerie is a proud recipient of the B.J. Stewart Women’s Achievement Award, the A.Gary Anderson Memorial Associate of Excellence Award and the Gwen Roseberry Award for her service to the BIA of Orange County. She also received the President’s Award from the Senior Housing Council, and was awarded the Volunteer of the Year award from the Sales and Marketing Council and the 55+ Housing Council.

Gina Nixon – gnixon@tjhusa.com
Gina serves as Executive Vice President, Marketing at Thomas James Homes, leading her team in neighborhood design and development, market and consumer research and analysis, sales management, brand architecture and management, and more. She has previously held senior-level positions with regional and national builders and land developers, including eight years as Vice President of Marketing at Newland Communities. Over the course of her 30-year career, Gina has demonstrated success in strategic planning and sales and marketing as well as the real estate range to cover high-density, mixed-use projects to major master-planned communities and low density, single-family housing. She launched a new brand for Thomas James Homes in 2019. She’s affiliated with the Urban Land Institute, National Association of Home Builders and the Building Industry Association. She also served as President of The Council on SAGE (Shaping Advancements in Generational Environments) and has been a board member since 2009. In October 2021, Gina was awarded the BJ Stewart Women’s Achievement Award by the BIASC.

Dave Pintar – dpintar@cwdriver.com
SAGE Programs Co-Chair
Dave Pintar is the Director of Project Development for CW Driver, a general contractor specializing in planning and construction. Dave is responsible for developing new business, client and industry relations, and business planning. He has been in the real estate and construction industry for more than 34 years, and began his career as a project engineer, working in operations, as well as geotechnical and material engineering, business development, and later in construction lending and risk management. Dave received his bachelor of science degree in Construction Management from California State University, Long Beach.


Ann Brozey – ABrozey@ranchomv.com
Ann Brozey is the Marketing Manager for Rancho Mission Viejo Co. She has a total of 25+ years in the real estate industry, which include both MPC and multi-family property management experience. Her current responsibilities include directly supporting the RMV Marketing department by managing and coordinating various marketing initiatives for future communities currently in development.

Cassie Cherry, LEED AP – ccherry@danielian.com
As Director of Marketing & Client Relations for Danielian Associates, Cassie Cherry provides strategic marketing direction, trends analysis, brand management, and oversees business development opportunities throughout the organization.  With over 15 years of experience in marketing within the homebuilding industry, she leads the team’s efforts to strengthen commitment to vision and core values, improve client engagement, create consistency across all marketing channels, and grow brand awareness.  

A frequent speaker at industry conferences, Cassie received her bachelor’s degree in Social Sciences from the University of California at Irvine and maintains active involvement in NAHB, CBIA, ULI, and BIA.

Doug Pancake – dougp@pancakearchitects.com

Theresa Gibbs – appliedphotographytheresa@gmail.com

Saundra Price

Past Board Member Announcements

Enjoy some videos produced by Christopher Mayer to introduce the new Board of Directors in past years!